
"Get it, man... Nobody in our class protects Joosep"
The Estonian drama centres around Joosep and Kaspar, two average school kids under threat from vicious class bullies. The pair decide to unite against their tormentors, with bloody and shocking results.
Just watched this movie, it kinda shocked me. I wonder what I would do in this situation, there's a scene where after bullies have stolen his expensive trainers he has to explain to his teacher why he is shoeless, he lies and says the brand didn't suit him. Joosep then cuts the Le Coq Sportif cockerel off his shirt and claims "I am not a label, now everyone can see me for what I really am. Joosep."
It really bought home the impact a brand can have in terms of making you acceptable in your social group, like a shield protecting you or adding layers to our personalities.
I sometimes feel a Deviant when walking around Knightsbridge with my giant metallic font Fred Perry bag like a 'f*** you! yes I may have to wear a knee length skirt but that doesn't mean I'll wear a £5,000 Mulberry bag to fit in with you Fu**tards.'
Some ladies physically shy away from me bodies turning concave so as not to catch my insanity, its quite funny to experience the repulsion. Good Times.
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